Article Marketing: Writing - Submitting - Avoiding Troubles - Maximizing Benefits - Part 4
Article Marketing 3 Comments »This is the last part of a 4-article series talking about a complete process of Article Marketing. In the first, second and third parts we’ve discussed how to write, submit articles and looked at some issues raised around article submission. Now Traffic Assistants is finalizing the process with the ways to maximize the benefits of article marketing.
We’ll start naming the benefit, then look at the way to reach it.
1, Appealing readers to your website - How:
This means you have to manage for them to find you:
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Completely conform to the submission rules of each article website to be sure your articles will be published.
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Put keywords properly in your headlines, in the top, middle and bottom part of your article.
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Don’t miss talking about yourself wherever possible. That can be either a reference in the content of the article or an introduction in signature box.
2, Building up credibility in the author name – How:
It has happened to readers that once they’ve read an article that sounds useful and credible, they’ll look at the author name and memorize it and in the future they might choose to read that author’s articles first.
It helps build the credibility of readers in the author’s name and of course in whatever references that author mentions as well, including your website and your information.
So to build the credibility we simply try to provide as useful articles as possible, which requires decent searching and knowledge and even passion to serve readers.
Along with usefulness, your article should sound interesting and look different from others. Put some of your creativity and personality in writing to prove yourself. To have a proper frame in mind when start writing, you can refer to the first part of this series.
3, Expanding your popularity with affiliate links – How:
This is just the consequence of the above two features. Once you publish unique useful content, readers will favor you, trust you and look for you and so do affiliates.
These affiliates will take the opportunity to be at somewhere in the middle of the way to your website to catch your traffic’s sight. To do this they’ll post your article or some of it in their website, of course with your back link as you previously requested. This means before readers find you, they can have a look at the affiliates’ websites.
So what you can benefit from this practice? Of course yes, in return, the affiliates websites already have their own traffic who will also see your articles and your backlink and might follow the way to find you for more.
Briefly, once again, to expand your popularity with affiliate links, make yourself loved and trusted in crowded submission sites first. The ways to submit an article have been discussed in the second part of this series, in case you’ve missed it.
4, Increasing your Page Rankings – How:
Write many articles and publish them properly. Well, to avoid duplicate content issue and increase your page rankings at the same time, there’s no other choice than you have to create more chances for readers to know about you and of course, be genuine with your own website.
For the problems of duplicate content penalty as well as when you want to outsource articles, just have a look at the third part of this series.
5, Helping your value recognized and valued before sale – How:
For example if you want people to buy the Internet Marketing services that you’re selling, you have to teach them about Marketing first, then Internet Marketing, then techniques in Internet Marketing, then how beneficial these techniques are to online business and so on.
Once people are completely aware of the value they’re going to be able to extract from you, of course they’ll consider your offer.
Now you can see what you have to do in your articles: teach people all the things related to you.
6, Getting returning traffic to your website – How:
Be a frequent and valuable writer. When you appear frequently with favored and trusted articles, publishers will turn you into a stable resource for a specific category, which helps readers find you again more easily when they have questions in your field.
At this time you can say you’re on peak of popularity and credibility just with article marketing.
The last main benefit of article marketing that I name here is you can get free traffic. Yes it won’t cost you anything as long as you do it manually, by yourself from A to Z.
However, actually no online business owner has that much time to manage all himself. Outsourcing to a reliable SEO is a favorite action, providing the hiring cost is fit with budget and worthwhile.










